Data scientist, Marketing

Browns Shoes, Montreal, Quebec, Canada – (July 2023 - Present)

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Analyst, CRM & Customer Analytics

ALDO GROUP, Montreal, Quebec, Canada – (March 2022 - Present)

— Identify key business questions that can be addressed using data analysis and statistical modeling.

— Create and assess audience segmentation through in-depth analysis of customer data

— Prototype predictive models supporting marketing and consumer experience teams

— Design and develop dashboards and reports to communicate insights

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Consultant Data Scientist

Tastet, Montreal, Quebec, Canada – (June 2021 - Present)

— Modeling and development of a recommender system for a gourmet guide

Main accomplishment: Turning a school supervised project into a solution that was deployed in production and received multiple funding through the Mitacs organization

— Thesis showcasing 6 months long research around state-of-the-art recommendation systems and ethical AI

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BI consultant (Intern)

ADNcorp, Dakar, Senegal – (September 2018 - September 2020)

— Apprenticed with senior engineers on various projects, providing support and gaining hands-on experience as part of a selective program led by l'Ecole Polytechnique de Thiès

— First year mainly involved data modeling, quality assessment and prototyping for R&D purpose

— Second year with more responsibilities, handling projects from end-to-end, from collecting clients needs to delivery

— Experience gladly ended with a Master degree thesis on the "development of a production monitoring system with error tracking for a large-scale manufacturer". Graduated as top of the class and with scholarships to study abroad.

Master of Science (M.Sc.) - Data science and Business Analytics

HEC Montréal, Canada, 2020-2022

GPA: 3.77/4.3

Computer Engineering Degree (M.Sc. equivalent)

École Polytechnique de Thiès, Senegal, 2015-2020

Top of the class – Thesis defense: 18.8/20

— Top of the class in the computing engineering M.Sc at l'École Polytechnique de Thiès
- (Graduation 2020)

— 2x Mitacs sponsorship
(The Mitacs is an organization supporting canadian companies, especially the startups)

Business analytics & Enterprise data science:

Identification of opportunities through in-depth analysis, A/B testing, ML for business, data viz and storytelling

CRM, Customer analytics, Marketing:

Customer scoring system, Market basket analysis, Audience segmentation, Churn analysis, Customer/user journeys, Support for marketing decision-making, Assessment of customer lifetime value

Programming proficiency:

Implementation of AI tools, Scripting for dataset creation, Rapid prototyping, Automation, Optimization of processes, Productionalization, Monitoring

Recommendation systems:

Thesis on various state-of-the-art approaches, Implementation of solutions, Productionalization, Monitoring

Languages

— English 🇺🇸 (Proficient)

— French 🇫🇷 (Native)

— Wolof 🇸🇳 (Native)

Fun facts

— Big on sports (soccer and basketball)

— Definitely a nerd currently learning about finance

— Guitar amateur and music enjoyer